The Challenge
A B2B SaaS company knew content was key to their growth, but their small content team was maxed out. Writers spent more than half their time on research—finding data, gathering expert quotes, analyzing competitor content—leaving limited time for actual writing.
Hiring more writers was expensive and slow. They needed to dramatically increase output without proportionally increasing headcount.
The Solution
We built an AI-powered research and briefing system that transformed their content creation workflow:
Intelligent Research Agents Custom AI agents that conduct comprehensive research on any topic—gathering data, statistics, expert opinions, and competitive analysis automatically.
Content Brief Generation Automated creation of detailed content briefs with all the research a writer needs: key points to cover, data to cite, angles to consider, and gaps in existing coverage to fill.
Competitive Analysis Real-time monitoring and analysis of competitor content, identifying opportunities for differentiation and topics with high potential.
SEO Integration Research output includes keyword data, search intent analysis, and content structure recommendations optimized for search performance.
The Results
400% increase in content output The same team now produces four times as much content, without working longer hours.
Research time reduced by 80% Writers go from hours of research to reviewing a comprehensive brief in minutes.
Higher content quality More thorough research leads to better-informed, more authoritative content that performs better with readers and search engines.
Faster time-to-publish Articles that took two weeks from idea to publication now ship in days.
The Transformation
The content team didn’t just get faster—they got better. With research handled, writers can focus entirely on craft, voice, and storytelling. The quality of their work improved even as quantity increased.
They’re not competing with bigger teams anymore. They’re operating like a content team twice their size—with the nimbleness of a startup.