The Challenge
A mid-sized PR agency knew they needed to embrace AI but didn’t know where to start. Some team members were excited but unfocused. Others were skeptical or worried about job security. Leadership wanted to move forward but lacked a clear path.
They’d experimented with ChatGPT for basic tasks but hadn’t achieved the transformational results they’d heard about. AI felt more like a novelty than a business tool.
The Solution
We designed and delivered a comprehensive AI training program tailored to PR workflows:
Leadership Alignment Session Started with executives to establish clear goals, address concerns, and define what success looks like for AI adoption at the agency.
Team-Wide Foundation Training Practical workshops covering AI fundamentals, prompt engineering, and ethical considerations specific to PR and communications work.
Role-Specific Deep Dives Specialized sessions for different functions: media relations, content creation, analytics, client management. Each focused on the AI applications most relevant to that role.
Hands-On Implementation Labs Structured sessions where teams identified and prototyped AI solutions for their actual work. Real problems, real solutions, immediate applicability.
AI Champions Program Identified and trained internal champions to support ongoing adoption and help colleagues when they get stuck.
The Results
10+ transformation opportunities identified By the end of training, teams had documented more than ten specific processes to transform with AI.
Immediate productivity gains Participants reported saving 5-10 hours weekly within the first month by applying what they learned.
Shift in mindset From “AI might take our jobs” to “AI makes us better at our jobs.” Team members became proactive about finding AI applications.
Client innovation Several team members proposed AI-enhanced services to clients, creating new revenue opportunities.
Sustained adoption Six months later, AI usage continued to increase, with internal champions driving ongoing education.
The Transformation
The agency didn’t just learn to use AI tools—they learned to think differently about their work. Every process became a candidate for transformation. Every constraint became a question: “Could AI help here?”
That shift in thinking is worth more than any single automation. It’s the foundation for continuous transformation.